Marketing & Content

Referral Marketing Program Designer

Design a referral program to incentivize customer word-of-mouth

The prompt

As a growth marketing expert, your task is to design a referral marketing program for [insert company name] to incentivize existing customers to refer new customers. Define the program structure, including referral rewards for both the referrer and the referred, program rules, and promotional strategies. Consider how to make the program easy to use, track referrals effectively, and communicate the value proposition to existing customers. Provide a detailed program outline with implementation recommendations.

How to use it

Copy the prompt, paste it into ChatGPT, Claude, Gemini or Perplexity, and replace anything in brackets with your own details. The more context you add about your situation, the better the answer.

  • referral
  • growth
  • customer acquisition
  • word-of-mouth
  • marketing
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